Paid digital marketing using traditional banners is important to build overall awareness of products when speaking to veterinarians, vet techs and clinic managers. Veterinarians are busy, and when they get a free moment to go online, their world is flooded with ads. To break through the clutter, I designed banners to be eye catching and convey the most critical message within the first frame. The banners below use unique photography, icons and bold text to capture their attention quickly.

This interactive mobile page grabber was vital to telling the Seresto brand story. Through programmatic targeting, veterinarians were reached outside of the traditional trade spaces. This unit told a full brand story through interactive images, video and deeper product information. This unit garnered close to two minutes of engagement time and was the most successful part of the Seresto trade media buy.

This high-impact unit for desktop told a deeper brand story via user-initiated interaction. With the use of clickable arrows, the veterinarian could read the Credelio Cat messaging at their own pace without missing any information.