Lee

EMAIL MARKETING

Below are just a few examples of promotional emails that I created for Lee. Navigating the challenge of a frequent three to five emails per week in each promotional cycle, maintaining audience engagement is paramount. Faced with the constraint of not reducing email frequency, my strategy was clear: design visually stunning emails featuring captivating images, clean layouts, and mobile-friendly formats. Dive into each image to experience the entirety of these engaging emails.

WEB ASSETS

Lee sought a new landing page that would showcase four reissued styles from bygone eras. In response, I developed a design that seamlessly integrated historical photographs, graphics extracted from vintage advertisements, and contemporary lifestyle photography featuring the new reissued styles. The principal hurdle of this project was the need to adeptly navigate and design within the Adobe Experience Manager (AEM) framework.

Below are product display banners crafted for each of the Reissue product pages. These banners are designed to provide historical context, accompanied by visuals that juxtapose the styles in their historical context with contemporary counterparts.